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· Provision of detailed chargeback and returns analysis for wholesalers and pharmaceutical companies
· Development of a Contracts and Pricing infrastructure and strategy.
· Development of a sales incentive program to achieve specific sales goals
· Reimbursement services: includes initial listing with CMS, and dealing with ongoing reimbursement issues at the state and local levels
· Provision of pricing analysis to oncology hospitals and large oncology physician practices
· Assist pharmaceutical manufacturers to enter contractual relationships with the government for products that might be used in the event of a terror attack on the United States.
With 15 years experience in Marketing of pharmaceutical and biotechnology products, Laura has expertise in all areas of Marketing and commercialization, including pre-development market assessment, in-licensing due diligence, participation on multi-functional product development teams, and product launches. Her areas of expertise include Oncology, Hematology, Neurology and Immunology. Laura recently formed Driscoll Consulting LLC with a focus on providing commercial input and life cycle planning to companies at all stages of product development. Prior to this Laura spent 12 years in various Marketing roles with Immunex Corporation, most recently as Marketing Director for Oncology and Immunology Pipeline Products, and worked as a Sales Representative and Marketing Research Analyst at Bristol Myers Squibb. She has a BS in Biology and an MBA in Marketing and Finance.
President, Pacific Marketing Consultants, LLC
Tyler has 30 years of experience in marketing research and business analysis in the pharmaceutical / biopharmaceutical industry. His areas of expertise include marketing research, business analysis, competitive intelligence, marketing and information systems. Most recently, Tyler served as Director of Business Analysis and Information at Amgen.
Prior to the acquisition, Tyler served as Director of Marketing Research at Immunex for eight years, formalizing the marketing research function at the Company. He directed custom and secondary marketing research for all marketed products, as well as new products. He also began the Forecasting and the Competitive Intelligence Departments at Immunex. Prior to joining Immunex, Tyler worked for Burroughs-Wellcome Company from 1974 to 1994.
Moya spent 16 years as a biopharmaceutical marketing executive at Immunex Corporation. She was responsible for all new product launches including the blockbuster ENBREL. She has extensive experience leading multi-disciplinary teams, corporate alliances and co-marketing agreements. Her areas of expertise include: strategic business planning; market assessment; product portfolio management; brand management including - pre-market, product launch, & market expansion; and product life cycle management. She has a BS in nursing and a MBA in finance and international business.